Your About Page Is a Robot
27th Aug 2006
Useful article on what to do with your 'About' page; the type of information you should provide needs to be considered:
Instead of clogging your About page with subjective fluff, use verifiable accomplishments to make your case. Don't say that your company is a leader -- show it leading, via recognized awards, case studies, or useful statistics. Instead of saying that your non-profit helps people, point to concrete accomplishments and recognition.
Think Search Engine Optimisation.