Bokito Viewer

7th Jun 2008

Clever advertising from Dutch agency DDB:

On 18 May a gorilla named Bokito escaped from Rotterdam Zoo. During his escape the animal attacked a female visitor, who had frequent eye contact with the animal. This presumably led to the attack, since gorillas do not like direct eye contact. Health insurance company FBTO always offers simple solutions, so the weekend after the escape we distributed more than 2.000 so-called BokitoViewers at the entrance to Rotterdam Zoo.

Via I Believe In Advertising.